August 25, 2008
One of the questions I receive quite a bit is:
“What can I being doing while I wait for LolliShops to open?”
But I think the most important and helpful answer for your business’s growth and success is:
Work on those photos!
I can say, without a doubt in my mind, that the photos are the biggest help or hindrance to your shop. It took me a long time to learn this and I didn’t even think of this on my own!
A sweet person sent me a private message on Flickr one day and basically told me that my Betsy Ornaments are so cute and gorgeous but my photos are awful! After looking at them today, I can’t believe anyone bought them from me! Here’s a sample:
I was seriously photographing them in my bathroom! Look at how yellow and dark it is! I remember thinking it gave it some antique charm but my goodness… it was just awful.
The sweet person that was honest with me also gave me some tips–like photographing the Betsy Girls in natural lighting. So I have been ever since:
Well, photographing outside is all well and good for the summertime, but what about when it’s grey and cloudy?
The Homemade Light Box is the answer!
Here is the link for a great tutorial I found:
Light Box Tutorial
I admit, I haven’t made one of these yet but I’m going to. I encourage all of us to get moving on this and get it done before Fall & Winter creep up on us.
By the way, you don’t have to stick with the all white background. I find that Cottage Style, Whimsical, Romantic items look better and sell more when the items are set into a Theme. You can still do this with the light box. You can make a little “set” inside the box with a cute, patterned backdrop, some throw pillows, bits of lace or pearls…
You’re not locked into the “white out”.
If anyone gets going on their light box right away, take some photos of it and email them to me and we’ll all learn from your experience!
I hope this motivated everyone, I know it was inspiring for me!