It’s a well known fact: Lollies love Vintage!
There is a special category designed for it- “Vintage Treasures” and there are some very determined Vintage Vendors with an eye for what the Lollies gotta have!
But just so we’re all on the same page, I want to qualify Vintage Treasures for everyone.
This is a post I wrote for The Guild (our private forums for vendors- but we have a public one too * more on that later).

The first rule of thumb:
1. Vintage = 20 years or older (when it comes to home decor and collectibles: MOSTLY older)

2. Antique = 50-100 years or older

3. We love Cottage Style (vintage) art supplies = buttons, ephemera, birthday decorations, crepe paper, Christmas, greetings cards, wrapping paper, seam binding, trims, forget-me-nots, glitter, charms, rhinestones, cupcake toppers, photos, fabric, lace, doll parts, etc.

4. Cottage Style/ Shabby Chic home/office decor = vases, planters, pitchers, framed art, small furniture, tablecloths, linens, candle holders, mercury glass, figurines…etc.

5. Cottage Style Clothing/Jewelry = Aprons, vintage prom dresses, shawls/wraps, lingerie, slips, gloves, frilly baby clothes, collectible doll clothes/shoes, whole pieces of jewelry and jewelry repair pieces, hats with flowers & velvet

The LolliShops audience is *MOSTLY* interested in vintage from the 1800s, early 1900s, the 20’s, 30’s, 40’s, 50’s (some 60’s and 70’s) and 80’s bling!

It seems to me, the emphasis on Vintage Treasures is with the photographs. If I can give any advice to the accepted Vintage Vendors, it would be to work on showcasing those Treasures in a way that is scumptiously delicious!
Someone who is an expert at Vintage Artistic Elements, is Sarah Elder…
Visit her Flickr HERE
But see what I mean?

Someone that knows how to photograph home decor is Polka Dot Rose,

You can visit Karla and Kristi’s photostream HERE

They will both be LolliShops Vendors and I’m sure they wouldn’t mind sharing some tips of their trade with you.
Have a great Wednesday!
~Sadie

One of the questions I receive quite a bit is:

“What can I being doing while I wait for LolliShops to open?”

There are a lot of answers to this:
Join the Forums
Enjoy the swimming at the Flickr Pool
Keep stocking up your inventory so that you can open with a full & exciting shop!

But I think the most important and helpful answer for your business’s growth and success is:

Work on those photos!

I can say, without a doubt in my mind, that the photos are the biggest help or hindrance to your shop. It took me a long time to learn this and I didn’t even think of this on my own!
A sweet person sent me a private message on Flickr one day and basically told me that my Betsy Ornaments are so cute and gorgeous but my photos are awful! After looking at them today, I can’t believe anyone bought them from me! Here’s a sample:

I was seriously photographing them in my bathroom! Look at how yellow and dark it is! I remember thinking it gave it some antique charm but my goodness… it was just awful.
The sweet person that was honest with me also gave me some tips–like photographing the Betsy Girls in natural lighting. So I have been ever since:

Well, photographing outside is all well and good for the summertime, but what about when it’s grey and cloudy?
The Homemade Light Box is the answer!
Here is the link for a great tutorial I found:
Light Box Tutorial

I admit, I haven’t made one of these yet but I’m going to. I encourage all of us to get moving on this and get it done before Fall & Winter creep up on us.
By the way, you don’t have to stick with the all white background. I find that Cottage Style, Whimsical, Romantic items look better and sell more when the items are set into a Theme. You can still do this with the light box. You can make a little “set” inside the box with a cute, patterned backdrop, some throw pillows, bits of lace or pearls…
You’re not locked into the “white out”.
If anyone gets going on their light box right away, take some photos of it and email them to me and we’ll all learn from your experience!
I hope this motivated everyone, I know it was inspiring for me!
~Sadie Lou